In North America —spanning Mexico, the United States, and Canada— pets are no longer just companions. They’re beloved family members and the driving force behind a booming industry. In 2024, total spending on pet care reached an estimated $159.5 billion USD, led by the U.S. with $152 billion, followed by Canada with $4.9 billion and Mexico with $2.6 billion. By 2025, the market is expected to grow to $165.6 billion, fueled by pet humanization, rising ownership rates, and the demand for premium goods and services.

Country-by-Country Breakdown

The U.S. dominates the sector, spending $66.9 billion on food and treats, $39.1 billion on veterinary care, and over $32 billion on supplies and OTC medications. Roughly 94 million American households (70%) own at least one pet.

Canada focuses on premium food and veterinary services, with $3.89 billion spent on pet nutrition alone in 2024. Roughly 38% of households own dogs and 37% own cats.

Mexico is emerging fast, with pet food making up 85% of its market. Annual growth is projected at 9.1%, with the majority of spending going to dogs, which are present in over 54% of Mexican households.

What’s Driving the Boom?

Pets as Family:

In the U.S., 97% of owners consider their pets part of the family. In Canada, this sentiment reaches 98%. In Mexico, this growing affection is evident in the rising demand for high-quality food and specialized services.

Economic Resilience:

Despite inflation, spending remains strong. In the U.S., 77% of pet owners say their expenses remain unchanged. In Canada, food spending has continued to rise. While 63% of Mexican consumers seek budget options, the premium market segment is expanding rapidly.

Younger Generations Lead:

Millennials and Gen Z are major players. In the U.S., Gen Z accounts for 20% of pet-owning households—a 43.5% increase from 2023. In Canada, Millennials make up a third of owners. In Mexico, urbanization and rising incomes among young people are boosting ownership. These demographics favor tech-based and premium pet products, including natural food and smart gadgets.

Regional Differences and Trends

Trends vary by region. Cities like New York, Seattle, and Toronto lead in specialized services and luxury pet products. In Mexico, Mexico City and Monterrey show the highest growth. Demand for eco-friendly and organic products is rising across all three countries, as is interest in innovative solutions such as insect-based proteins and wearables.

Economic Impact

The pet industry is a major economic driver. In the U.S., it generated $303 billion in 2023, supporting 2.78 million jobs. Canada’s pet food exports to the U.S. reached $1.2 billion. In Mexico, the grooming segment alone is expected to reach $620 million by 2033.

What Lies Ahead?

While inflation remains a concern, innovation, digital adoption, and growing awareness of animal welfare are keeping the market healthy. Pet insurance now covers over 6 million animals in North America, and e-commerce is booming, with online sales in the U.S. surpassing $28.5 billion in 2024.

Conclusion

North America’s pet economy is more than just numbers—it’s a reflection of the deep emotional bond between people and their animals. With projected spending of $165.6 billion by 2025, the industry continues to grow stronger, driven by love, loyalty, and the pursuit of a better life for our furry companions. From premium kibble to telemedicine, the market isn’t just thriving—it’s evolving into one of the most meaningful sectors of the modern economy.

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